Qantas’ Stakeholders

1. 2. Qantas stakeholders Stakeholders are exclusively groups and individuals who micturate an matter to in the company being analysed. In order to revolve about on these groups which fuddle the power to deflect, unified level activities have to be identified first. This can imply large shareholders, disposals and trade unions. The power and hobby of those stakeholder groups have an impact on the address by which strategy develops at the corporate level and in each individual business. (Williamson et al, 2004, pg. 9) Qantas stakeholders are its shareholders, employees, customers, business partners and the community.Indirect stakeholders of Qantas would include academics, the media, governments and nongovernmental organisations. They all have a major influence on the business, its strategy and therefore its cognitive process. correspond to the Institute of hired Accountants in England and Wales the accusive of financial statements is to provide information most the rep orting entitys financial performance and financial position that is useful to a wide range of users for assessing the stewardship of the entitys heed and for making economic decisions. Institute of Chartered Accountants in England and Wales, 2002/2003, pg. 22) Furthermore, it says that this objective can usually be met by concentrating only on the information needfully of present and authorization investors which are the defining class of user. That is the think why I will focus on present and potential stakeholders in the main part of this assignment. http//www. grin. com/en/e-book/79856/business-deconstructed-qantas-airways-limited shareholders, customers, suppliers, employees, government regulators and members of the community where Qantas operates http//www. antas. com. au/travel/airlines/governance-structure/ world(prenominal)/en Table 1 Qantas strategical Objective Analysis Stakeholder Salience Stakeholder demands/needs that must be satisfied strategic objective(s) to ad dress stakeholders demand(s)/need(s) Shareholders Definitive * Profit harvest * Business Sustainability * Profit Growth * vapourific Business Customers Definitive * Quality dish up * Cost Reduction * Diverse path Access *Extended Partner grounding * Optimal Fleet Network * in operation(p) Efficiency Suppliers prevailing * Provide changeless Business * Strong Partnership * corroborative Image * Strong Relationship Employees Dominant * Appreciation * Security * Competence * operative Certainty * Provide Staff Benefits regime Dominant Community Groups Dominant