Airlines

Airlines Are the changes in baggage handling helping ease the mind of the frequent flier? The tragic events of September 11 caused a tremendous ripple of changes in the United States. One large and important response has been a deep revision of an important form of travel. Airport security over the past four months has been looked at under a microscope. The change in baggage handling has drawn a lot of concern. The old lackluster method for checking bags is a way of the past. The new method calls for all bags that are checked to be examined. Is this justified? Is the government worrying about the wrong aspects of air travel? Will changes like these promote or deter people from flying? The government is passing legislation to tighten up all forms of security in airports. Will this make passengers safer? Will people be compelled to fly if they know that all the baggage in the planes belly has been searched? Most people never thought the events on September 11 could happen.Biometric United State s passport issued in 2007Will this change prevent problems on airplanes? These days less people are willing to travel. If things do not get better soon many people might never fly again. It only makes sense that the government should try and make it clear in the minds of the travelers, that every possible thing is being done to make air travel safer. Are the procedures that are being put in place making people feel safer, or are they making flying a hassle for the passengers? The things that are being done by the government should make the current status of air travel better. Are United States Citizens once again becoming comfortable with flying?

The Development of Entrepreneurial Marketing Assignment

The Development of Entrepreneurial Marketing - Assignment Example It is proved that the increase of popularity of entrepreneurial marketing is continuous even if its use, as compared to that of traditional marketing, is still limited; the lack of managers’ awareness of the benefits of entrepreneurial marketing seems to be the key reason for this phenomenon...... f certain gaps in regard to entrepreneurial marketing has been also verified, a problem that can be resolved through the recommendations provided in the last section of this study. 2. Entrepreneurial Marketing – Literature Review 2.1 Entrepreneurial Marketing – overview and key theories The introduction of entrepreneurial marketing, as a critical part of the marketing process, has been related to the following phenomenon: the increased intervention of entrepreneurs in the marketing plans of their businesses (Sharman 2011). Moreover, it has been proved that entrepreneurial marketing focuses on the increase of a firm’s existing customer database ‘through innovative approaches to risk management, resource leveraging and value creation’ (Morris et al. 2002, p.5, cited in Sharman 2011, p.153). From another point of view, entrepreneurial marketing has been characterized as a term reflecting the ‘development of marketing in the context of information intensity and ongoing change in the organizational environment’ (Welsh 2004, p.97). According to the above definition, entrepreneurial marketing needs to be related not only to the development of a firm’s communication with its stakeholders but also to the identification of markets in which a firm could have important prospects for long term growth (Welsh 2004). In addition, entrepreneurial marketing should focus on the increase of customer value, either in the short or the long term (Welsh 2004). According to Leadley and Forsyth (2004) entrepreneurial marketing policies would be identified in all organizations. The above researchers explain that in order to keep their competitiveness in the modern market all businesses need to focus on ‘marketing and innovation’ (Leadley and Forsyth 2004, p.8). These two

Essay Example | Topics and Well Written Essays - 500 words - 126

Essay Example Many believe that he died of murder; Bob Brier researched and wrote in his book â€Å"the murder of Tutankhamen† about what could have caused his death. Brier had medical knowledge and he used the knowledge to examine Tutankhamen skull, he found bumps and marks in the skull and this evidence made him believe that he was murdered. He believed that the marks in the skull are malicious and could have been inflicted by somebody who could reach the king easily for example a servant or a relative. According to the literature found, Ay and Horemheb denied committing the murder, information from Horemheb text warns Egyptians not to forget what foreigners did to their brother that shows that he was murdered. Another theory is about illness, several images show the king in the tomb seating or resting on a walking stick. The pictures of Akhenaton who is believed to have been Tutankhamen father shows the king seated and his wife is serving him. One of the medical researchers who have rese arched intensively about what could have the death of the king is Dr. Hutan Ashrafian who works at Imperial college of London. Hutan believed that the key to the mystery lies within the art of that time (Hawass, 2004). The best theory I believed it explained the death of Tutankhamen is the theory of illness. Dr. Hutan believed that Tutankhamen died with feminized physique like his immediate predecessor. Paintings reveals that Smenkhkare one of the pharaohs who is believed to have been Tutankhamens uncle or brother and Akhenaten both had feminized figures which are large breasts and wide hips (Hawass, 2004). Pharaohs who came before Tutankhamen has similar physiques; according to Hutan, every pharaoh died at young age under mysterious circumstances. This shows that there was inherited disorder. It is important to note that the two pharaohs used to tell of religious vision

Advanced financial accounting Essay Example | Topics and Well Written Essays - 4000 words

Advanced financial accounting - Essay Example The use of Fair value of in the UK’s Financial Reporting Standards appears to take the position of the US Academics which is conservative in character. This is supported by the statement of The Association of Chartered Certified Accountants (ACCA) which stated that the UKs Accounting Standards Board (ASB) has put itself in a potentially serious conflict with the International Accounting Standards Board over the use of fair value.1 ACCA reported the response the IASB’s discussion paper ‘Fair Value Measurements’, where the ASB made clear it rejection of much of the underlying rationale of the IASB’ paper’s proposals. The ASB seemed to have asserted that the use of the US approach to fair value was not appropriate in Europe. While the US standard SFAS 1572 could useful as a methodology to know market-based exit prices, as admitted by the ASB, the UK board is not fully convince that the assumption that fair value3 should necessarily be equated with exit value.4 ASB does not also accept to have a ‘one size fits all’ approach to fair valuation as it suggested instead ‘standard by standard’ basis. It also criticized the statement â€Å"that fair value should always be assessed from the perspective of a market participant, rather than the entity† as it asserted more prominence to be given that would address the importance of entity-specific measures.5 Given the position taken by the ASB in its statement or comment concerning the fair value accounting, it is doubtful if UK will recognize the importance of fair values, with reference to international accounting standards the same way that IASB is giving the same issue in accounting. 2.2 Describes the alternative methods by which assets and liabilities could be measured, and critically assesses the performance of each method against the Qualitative Characteristics of financial information described in the ASB’s Statement of Principles (the Conceptual Framework). The

Micro and Nanotechnology Adoption by the Pharmaceutical Industry Essay Example for Free

Micro and Nanotechnology Adoption by the Pharmaceutical Industry Essay Micro and nanotechnology is starting to show promise in the pharmaceutical industry. The two key questions in this field are ‘what is nanotech’ and ‘aren’t all drugs nanotech – after all, they are in the nano size range’. These can be answered fairly simply; Nanotechnology is where the nano-size of a substance affects its activity – the size placing the substance at the interface between quantum and material effects. The classic example to demonstrate these effects is that of gold nanoparticles. Bulk gold is insoluble and metallic-yellow in colour. However, once the gold is formulated as a nanoparticle it is soluble and the size of the particle determines its colour – from bright blue to vivid red. Two key areas where nanotechnology is showing promise in the pharmaceuticals industry are tools for drug discovery, and secondly in formulation and delivery systems. In the development of tools to support drug discovery, nanotechnology is developing a trend to move away from high throughput to high content screening, where greater information on fewer compounds is achieved. As our knowledge about drug-target interactions increases, it is becoming apparent that high-volume/low-content screening can miss extremely interesting interactions and effects. For example, SPR biosensors can detect a ligand binding step and measure the binding constants. But it cannot measure surface stresses caused by binding, which are an important factor for example in antibiotic efficacy against MRSA and VRE. Here nanomechanical cantilevers have been shown to be effective in providing extremely elegant information that can explain the difference between various drugs that appear to have the same binding kinetics.[i] The move to high content screening has been slow due to the large investments in high throughput screening laboratories and so new systems need to be compatible. However, where systems are compatible with these techniques – for example using 96 well plate platforms, adoption is possible. As a result, improvements and adoption is currently iterative, rather than revolutionary, but it is happening. With regards to nanotechnology in formulation and delivery science, there are a number of early adopters of nanotechnology in the pharmaceutical industry. Table 1 shows a number of types of nanoparticle formulations that are already approved for marketing. The full list of approved ‘nano-enabled’ products is very small and those that have made it to the market are generally reformulations of existing generic drugs. We are still awaiting the second-generation nanodrug, where the nano-effect is integral to the product activity. Nanotechnology appears to be following the classic technology adoption curve as shown in Figure 1. This shows the bell-shaped adoption curve for any technology, overlaid by the technology acceptance line. Nanotechnology appears to have passed through the hype and trough and is now starting to be slowly adopted. It appears that the problem for nanotechnology in formulation is one of risk. Companies need to get their products to market quickly to allow as much market exclusivity time as possible not to recoup their investment, as this is a sunk cost, but to recoup the cost of developing future drugs, the cost of which is becoming ever more expensive. The Tufts Center for Drug Development estimated that the cost of bringing a single drug to market was in the order of $1.2 billion in 2008, compared to $802 million in 2000.[ii],[iii] Given these issues, companies won’t adopt new technology unless they know that the technology has a clear and fast route to approval. This is particularly poignant in drug formulation and other rate-limiting activities that occur post-patent filing. Once a patent is filed, the clock is ticking on the product’s life. If a product is going to be a $1billion a year blockbuster, lost revenues will be at least $2.7 million for every day a product is held from the market. This produces a catch 22 scenario; no-one will take the risk to demonstrate a new technology, especially if it is competing with existing and proven methods, so no-one will see a clear adoption path and use it. This is reminiscent of the fledgling biotech industry 15-20 years ago. Pharma was focussed on small molecules and didn’t want to risk bringing into their portfolio relatively unstable products, with complex manufacturing methods and which were without a clear regulatory pathway. Now however, many traditional large-pharma refer to themselves as biopharma companies and Amgen and Genentech (prior to the Roche purchase) are in the top twenty pharma by revenue. Early adopters, such as Abraxis and Elan, have started to clear a pathway to approval, but as yet no company has developed a true nanodrug – ie one which was conceived as a nano-enabled product from first principles as opposed to using nano-formulation on existing products. Nanotech has a lot to offer the pharmaceuticals industry and if it follows previous technology examples such as biotech, the successful early adopters will reap the rewards. It still has a number of hurdles to leap, such as a clear regulatory pathway and a demonstration of value above and beyond current technologies, before it can become mainstream. However, there are significant efforts by industry and governments to help it to jump the technology adoption gap quickly and ensure it can assist in developing the next generation of products that are needed to solve some of the significant unmet medical needs faced by patients and healthcare professionals. [i] Ndieyira, J. W. et al. Nanomechanical detection of antibiotic–mucopeptide binding in a model for superbug drug resistance. Nature Nanotech. 3, 691-696 (2008). [ii] Outlook 2008, Tufts Center for Drug Discovery (Available at http://csdd.tufts.edu/InfoServices/ OutlookReportsRequest.asp) [iii] Outlook 2000, Tufts Center for Drug Discovery (Available at http://csdd.tufts.edu/InfoServices/ OutlookReportsRequest.asp)

do our judgement of others define by the symbolz they signify :: essays research papers

Do our judgment of others defined by the symbols they signify?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Are judgment of others defined by the symbols they signify? Why do we judge people based on how they appear? From the min we see somebody wearing bagging jeans, big shirts, just the whole package. We take them to be no good. When that’s not always the case . Do we look at them for what they symbolize? By the way they walk, talk, act. Names and titles always symbolizes a person. It describes a persons outlook. When you hear psycho. We would think that the person is crazy. And would know to stay away.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Why do we judge people based on how they appear? When I was first saying bout the baggy jeans, big shirts. We look at them basally to be bad because most people who dress like that are. If I were to dress up as a police and walk down the street people will always come to me asking for help or something that a police individual would do. With Hester and scarlet letter. In the book people who wear the scarlet letter are known to have done something bad. And so they look down on her. With Mr. Dimsdale he is look upon as a someone who has no sin. Ideal. Just on what we appear to be.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Do we look at them for what they symbolize? of course we do. Its not right. But lets take for sample an old guy with baggy cut up clothes, long bread, just sitting down in a corner of a street. We take the old man don’t have a job, car, education, no life. And that just may be the case. But how a person symbolizes themselves to be that’s what we take them for. If a young lady comes in with her hair in a bun and very covered up, No make-up. Always keeps her head down .You take her to be shy , keep to herself or something like that. Just by her just doing all that. We take her to symbolizes a shy lady. As well as Mrs. Hibbins. She acts a witch. Everybody is going to take her to be one .   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Names and titles always symbolizes the person. With teenagers, society looks at teens to be wild, out of control people that just want to party. Just because of what their named â€Å"teens† .

What makes a business successful?

I have chosen to analyses three successful businesses to understand how each business has gained their success, these businesses Include Apple, Sad and McDonald's. Other than having success with a growing profit I will explain other factors that they have used. Apple Is an Innovative business that has dominated the technology sector. They have plenty of experience, since they have been In the technology industry for over 30 years.This means they have enough knowledge for their market and know how to meet consumer demands. Also they have an excellent racketing team that promotes their product worldwide most commonly through their simple yet effective TV adverts. They have a strong brand identity compared to its competitors since their apple logo is so recognized worldwide. Sad is a massive supermarket the 2nd largest retailer in the I-J following behind Tests. However I still believe that Sad is successful due to their main aim that Is based upon focusing on their customers.This Inclu des providing a friendly service and also by consistently putting the customer first by lowering prices to save money which automatically attracts more new consumers and also growing a larger market online. McDonald's Is the world's most popular fast food franchise with over 60 million customers per day. I believe It's such a successful company because of their sponsorship deals, they often team up with media partners for example film companies such as Dreadlocks when they release a new movie you are likely to see that theme in your local McDonald's.Also they have mastered international expansion which creates a huge global presence within over 100 countries. I have also chosen three businesses that are unsuccessful to carry out further research on which includes Blockbuster I-J, HEM and Comet. I will explain why I consider each business has failed in their market and how we can learn from their mistakes. Blockbuster UK is a film rental store that used to dominate the industry.It's faced troubles from the Increase of competitors that are online, they offer to stream films over the Internet which Is more suited to their current target market that are technology obsessed. The business which Is currently dominating Is Nettling that Is a popular website rather than a postal service meaning it's more ideal. It's a wealthy and powerful rival. What we can learn from this is that as a business you have to develop and match customers needs by focusing on what would be preferred by the customer and always adapting to new trends.HEM had an overall decline in sales for CDC and DVD'S undermined by competition from online retailers and online downloads. The common trend among music lovers was to buy their music in digital form rather than buying a CD. HEM has failed to keep their face and instead struggled with handling debt. What we can learn from this is exactly the same with Blockbusters that we need to develop the business in different ways to attach the target market a llowing them to survive and succeed such as WHO Smith.Comet reached a downfall due to new competitors and the movement of Internet competitors Is popular meaning other competitors have a larger target market and loyal customers. Also the market Is extremely competitive since new products are being made so princes half each year which means retailers have to sell double to online because it tends to be cheaper. What we can learn from this is that to become a successful business you need to understand the online world. Business must now offer different options such as a shop and a website.